Did you enjoy Adwords Just because you are getting traffic without any SEO strategies?
Then you might be doing these mistakes.
Many small business owners use Google adword to get traffic and branding and they enjoy
doing it wrong way.
They enjoy with the thought that they will now get traffic and conversion,They enjoy doing this because they have money to invest and no result will never let them down instead it pushes them to invest more in the hope of traffic and conversion but result are zero.
So If you are a small business owner and want to identify why traffic coming through adwords is not worth then you need to look out for these area.:-
1.Targeting:-Target only where your customers resides for example your services are only limited to USA then your ad setting should be set in the way that your ad should only show if user is searching from USA otherwise not.
2.Negative Keywords:- Your ad could be shown on any query of your keyword if you haven’t included negative keyword list.
For Example:- Your are selling new bicycle and your target keyword is “buy bicycle online Chicago” then your ad also could be shown with keyword “buy used bicycle online Chicago”
You are selling new bicycle but your ad was also presented with user searching for old.
3.Landing page:-You might be getting enough traffic to your page but visitors are not converting, Then you should check your landing page:-
1.Make it simple.
2.Should be solving problem instead of making huge list of problems which user already have.
3.Having eye catching headline.
4.Images says all story, So use images which are self explanatory.
8.Add clear call to action.
I would recommended hire CRO(Conversion rate optimization agency) to get things on track.
Recommended Company:- Visual Website Optimizer
4.Keywords:-You might using keywords which have no-conversion value or very broad like
for example(Bicycle) you might be targeting keywords like
New bicycle chicago
Instead use buying intent words like in your ad copy:-
Brian dean have dedicated whole chapter on this particular topic Keyword Commercial Intent.